The B2B purchasing procedure can be prolonged and complicated, with numerous decision-makers and stakeholder groups included. This can result in long sales cycles and a lower win portion for organizations. Nevertheless, by understanding and catering to the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle time… Read More


The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


It's All About the Partnership: How CEO-CMO Partnership Can Change Your Marketing StrategyDoes Your CMO Know Your Castle In The Air Dreams? Otherwise, You're Establishing Them (and Your Firm) Up for FailingWhy Understanding the Ecosystem Is Every Little Thing: Advice for Working With the Right CMOWhy You Need a Community Domain Expert To Lead Your … Read More


It's Everything about the Collaboration: How CEO-CMO Partnership Can Transform Your Advertising And Marketing StrategyDoes Your CMO Know Your Pie in the Sky Dreams? If Not, You're Setting Them (as well as Your Firm) Up for FailingWhy Recognizing the Environment Is Every Little Thing: Advice for Working With the Right CMOWhy You Need an Environment … Read More


In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, as well as various other realities concerning modern B2B advertising. We discuss just how the buying trip is now totally fragmented and the manner in which area building can aid online marketers retake control of the discovery as w… Read More